Why Does McDonald's Only Use Paper Bags To Pack Food?

Have you ever thought about why McDonald's only uses paper bags to pack takeout food?

McDonald's uses paper bags to pack takeout food. If you think it's just because it's environmentally friendly, You think it's too simplistic. This hides McDonald's thoughts behind it.

Identification of paper bags:

We all know that packaging paper bags are a key point of contact between takeout food and consumers. A novel and unique paper bag can not only gain consumers' favor and stimulate their purchasing desire, But also leave a deep impression in consumers' hearts and accumulate brand influence. The paper bags used by McDonald's are very recognizable, And a textured paper bag with a classic super symbol M is not very unique and difficult for consumers to ignore. More importantly, compared to plastic bags that are not easily biodegradable, Paper bags are not only environmentally friendly but also give consumers a more advanced feeling. You will make consumers associate McDonald's customization of a packaging bag with such care and emphasis on environmental protection, So your food must be very natural, healthy, and safe. A golden big M is a super symbol that enters consumers' minds, No matter how its packaging changes, Consumers can recognize it at a glance, and this is McDonald's product.

Paper bags are very useful:

Foods like hamburgers and french fries actually need to be eaten while they are hot to have more flavor, And it is best not to squeeze them. Packaging them in paper bags can precisely meet these two points, Because paper bags are lightweight and have a certain degree of support, As well as insulation and anti scalding effects. If you throw freshly fried food directly into a plastic bag, The plastic bag may be scalded and deformed, And the freshly fried crisps may become soft and unpleasant due to being covered in the plastic bag. Consumers may also worry about food safety issues. In addition, There is also a small detail that McDonald's paper bags do not have handles. Do you want to say that this design is simply not easy to handle? However, In fact, The weight bearing of the paper handle is very poor, and it is easy to break without the handle. As long as the opening of the paper bag is folded up, It not only increases the weight bearing but also saves more heat.

The packaging design of paper bags integrates the company's thorough research on brand positioning, user needs, and consumer psychology, with a high level of dedication.