A truly good gift paper bag is not just about being flashy or innovative, But about meeting three core requirements as below:
Firstly, We delve deeply into the product attributes and functions, Including its historical origin, product characteristics, style, grade, etc. Based on this, We construct a design for gift packaging bags that will be closer to consumer needs.
Secondly, Gift paper packaging strictly adheres to the brand, Including corporate culture, values, etc. Every enterprise has gone a long way from its inception to establishing brand recognition and reputation in the market. Outer packaging bag is an important component of brand strategy, And packaging that does not align with brand positioning will undoubtedly lead the brand to take a detour, Which is not worth the loss.
Thirdly, Highly respect users,Including their aesthetics and needs. On an objective basis, When dealing with customers, It is important to understand one sentence: "I don't want you to think, I want me to think. True respect is to let go of differences and not judge and measure customers' aesthetics and needs using the "me" scale, And to impose one's own opinions on customers.
For example, blindly believing that fashion is only beautiful and popular, using the concept of designing cosmetic packaging to design classic tea and wine brand packaging is almost doomed to failure.
Fourthly, Gift paper packaging is inevitably related to holidays, and its design should add festive colors, Enhance the festive atmosphere, And create festive colors. Gifts are the bond of interpersonal communication and the bridge of emotions, Which can better promote the sales of gifts during holidays.
Enterprises must enhance user stickiness, increasing brand exposure, Guiding users to purchase suitable gifts, And recommend associated gift paper bags,
In order to achieve a secondary transformation of user consumption.
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